Greetings, earthlings. This week on the Critic of Everything Podcast, Kaija, Robyn and I dive into everyone’s favorite streaming service: Netflix.
Stream the podcast here.
75% of homes with Internet have Netflix. Netflix pays the most for content, outspending Hulu and Amazon by almost 200%. Users stream Netflix in 190 countries (legally). Netflix has aspirations of turning into a major movie studio. They tested the waters with Bright and Mudbound. We dissect both movies’ studio potential and debate whether or not Netflix can compete with a Disney- only streaming service, and if they should even have to. We also touch on the Disney/ Fox merger and why they went for it now (spoiler: Capitalist President).
Here are the high points if you prefer reading or are writing a research paper or something:
HISTORY OF NETFLIX:
- 1997: Founded by Reed Hastings & Marc Rudoulph
- 2000: Blockbuster had chance to buy Netflix
- 2007: Streaming
- 2013: Film & TV production
- 2013: Blockbuster ceased operations
- Available in 190 countries
- 2017: Disney ends Netflix deal and announces streaming service for Disney, Marvel, Pixar etc. properties
- Resale distribution: Studios will pay Netflix to host their intellectual property
- They are the highest bidder: According to WSJ, Netflix spent 3.3 billion on content acquisition in 2015, more than twice what Hulu and Amazon were paying. WSJ reports Netflix spent 8 billion in 2017
- Netflix famously doesn’t don’t release viewer statistics, but we know what does well based on renewal schedules: Stranger Things, Bright
- Neilson released data saying 11 million people watched Bright within the first three days
- Grow by adding subscriptions, especially in foreign markets
- 65 million wifi connected homes have Netflix, 75% of the streaming market
- Second highest: YouTube, at 53%, Amazon, 33%, Hulu, 17%
- Netflix offered Mo’Nique $500 thousand for exclusive rights to distribute her comedy specials, paltry compared to Chris Rock and Dave Chapelle’s $20 million deals
- Netflix wants to be the comedy destination
- A “Netflix Original” refers to any content Netflix has exclusive rights to distribute in a given country: for example, Chewing Gum is produced in Britain, but in the U.S. we can only see it on Netflix, so they call it a “Netflix Original.” This, of course, extends to content they produce in- house (BoJack Horseman, Bright).
Bottom Line: The people have the power when it comes to Netflix. We pay the subscriptions and we demand the content. If you dislike, divest.